SEO Growth Advisor for SaaS

Data-driven SEO for SaaS companies ready to scale

Unlock the full potential of your SaaS business with expert organic growth services. We provide the SEO strategy and competitive intelligence to supercharge your next wave of organic growth.

Request a Strategy Call

Get a free assessment of your organic opportunity and discover how we can help you scale.

Services

SEO growth services

From content strategy to competitive intelligence, everything your team needs to scale organic growth.

01

Content Strategy & Programmatic SEO

Data-backed content strategies and programmatic SEO frameworks that systematically close content gaps, capture high-intent search demand, and scale your organic footprint.

02

SEO-Led Product Growth Strategy

Using search volume data to steer your product development by understanding which features or pain points your target market are searching for.

03

AI Search Optimization (GEO)

Improving visibility in AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews & AI Mode, Claude & Gemini.

04

Competitive Intelligence

Assessing the SEO strategies and performance of your competitors to identify opportunities and areas where you can gain an advantage in a data-driven way.

05

Keyword Research & Strategy

Identifying the most relevant and profitable keywords for your business and developing a strategy to target them effectively.

06

Technical SEO

Ensuring your website's technical foundation, including site speed, crawlability, mobile-friendliness, and structured data, is fully optimised for search engines.

07

On-Page Optimization

Improving meta tags, headings, content, images, and internal linking to enhance search engine visibility and user experience.

08

Link Building

Acquiring high-quality backlinks from authoritative sites to improve your domain authority and search rankings.

09

International SEO

Expanding your reach to global audiences with tailored international SEO strategies, hreflang implementation, and market-specific keyword research.

10

SEO Analytics & Reporting

Monitoring and analysing SEO performance metrics with regular reports to track progress and adjust strategies as needed.

11

SEO Training & Consultation

Educating and advising your team on best practices and emerging trends in SEO to ensure long-term success for your organic efforts.

12

E-Commerce SEO

Optimising your online store on platforms like Shopify to improve product visibility and drive sales through organic traffic.

Previous Clients

Companies I've worked with

ScrapingBee

A web scraping API service. During our engagement, free trials grew by 76%, new subscribers by 63%, and MRR increased by 78% from $275k to $490k, contributing to an 8-figure acquisition of the company by Oxylabs.

BlueGamma

A financial data platform providing institutional-grade interest rate and FX data. Since starting work with them, free trial signups have increased by 47% and LLM-referred signups grew by 114% through a combined SEO and GEO strategy.

Unbiased

A financial adviser matching platform. Led SEO strategy and grew organic traffic by 539%, from 18k to 115k visits per week. Migrated and re-launched their B2B website, leading to an 88% increase in conversions.

Lokalise

We worked with Lokalise, a leading localization and translation management platform. They experienced significant SEO growth through strategic keyword optimization and high-quality content creation tailored to its global audience.

IG Markets

World's largest CFD trading platform, FTSE 100. Led SEO content strategy across multiple regions and launched the IG Academy trading education site. Ranked 1st and 2nd for 'bitcoin trading' during the 2017 crypto boom.

Culture Trip

We worked with Culture Trip to implement a Minimal Viable Content strategy that targeted global travel keywords, resulting in expanded visibility.

About

Your SEO growth advisor for SaaS

I'm Peter, an SEO strategist with over 11 years of experience in fintech, SaaS, and developer-focused companies. I work as a growth advisor to established SaaS businesses, providing the strategic direction and roadmaps that help in-house teams focus their organic efforts where the opportunity is biggest.

My background spans companies like IG Markets, CMC Markets, MoneySavingExpert, and ScrapingBee. I specialise in content strategy, competitive intelligence, programmatic SEO, and the emerging field of AI search optimisation (GEO).

I don't just do implementation. I provide the competitive analysis, content architecture, and prioritised plan that tells your team exactly what to build and why.

IG MarketsCMC MarketsScrapingBeeMoneySavingExpertLokaliseCulture TripBlueGammaUnbiased
FAQ

Frequently asked questions

How much do you charge?

Every engagement is scoped to your business, but I typically work on a monthly retainer basis. Get in touch and I'll put together a tailored quote based on your goals and current SEO position.

Where are you based?

London, but I work with SaaS companies globally. Most of my clients are remote-first.

Can you guarantee top rankings on Google?

No, and you should be wary of anyone who does. What I can guarantee is a rigorous, data-driven approach that consistently improves your organic performance over time.

How can I get started?

Book a free strategy call. We'll discuss your goals, I'll review your current organic position, and if there's a fit, I'll deliver a roadmap your team can start executing against.

Do you do implementation or just strategy?

Primarily strategy. I provide roadmaps, competitive intelligence, and prioritised action plans. Your in-house team handles execution. That said, I'm happy to work alongside your team to make sure the strategy translates into action.

Get in touch

Let's talk about your organic growth opportunity

If you're an established SaaS company looking for senior-level SEO direction, not another agency retainer, I'll give you an honest assessment of your organic opportunity and how I can help.

✉ peter@pinnacleposition.co